masion centenaire 

As a Brooklyn native, I intimately understood Maison Centenaire's challenge: a decades-old French bakery at risk of fading amid trendy newcomers in our gentrifying neighborhood. I immersed myself in their world—observing pre-dawn baking rituals, studying worn family recipe books, and engaging with multi-generation customers. Drawing from these insights, I crafted a sophisticated visual system featuring custom illustrations of their vintage tools paired with meticulously selected French typography. The identity seamlessly extended across their physical space, packaging, and digital presence with exceptional craftsmanship. The most rewarding validation came when their skeptical 78-year-old head baker studied my final presentation and nodded: "C'est nous—it's still us." Today, Maison Centenaire welcomes both longtime residents and new customers discovering authentic craftsmanship—preserving a genuine piece of Brooklyn's culinary heritage while ensuring their story continues for generations.

brand identity
brand design
experiential design
custom illustration