logos 2015—2025

Looking back at the logos I've created over the past decade reveals not just an evolution of style, but a refinement of strategic thinking. Each mark represents a careful distillation of a brand's essence into its purest visual form—achieving what I call "eloquent simplicity," where complex narratives are communicated in a single glance. As a creative director, I've guided clients through transformative processes that transcend mere aesthetics. When that traditional company requested something "fresh but not too fresh," I translated their apprehension into opportunity. When passionate founders arrive with impractical sketches, I steer them toward solutions that honor their vision while meeting business objectives. My approach draws from an unusually diverse well of inspiration—classical art compositions, NYC street art, and observations from my global travels bring unexpected elements that differentiate my work. I've developed a distinctive cross-cultural design methodology that creates logos that feel both timeless and distinctly relevant. What brings me the deepest satisfaction is seeing these strategic visual solutions thrive in the wild—each one a reminder that thoughtful design leadership can transform not just how a company looks but how it connects with its audience at the most fundamental level.

brand Identity
brand Design
logo Design